Harrison is the founder & President of Espire Marketing. He has worked to help small businesses succeed online for years. Business, Pearl Jam, and Sports are some of his hobbies.
I had the pleasure of speaking at the Clintonville Area Chamber of Commerce’s Lunch & Learn event. The topic of disucussion was how to build influence with email. The group seemed to really enjoy the lesson and learn quite a bit. I wanted all of those unable to attend today’s lunch & learn in person …
I’ve been given the privilege of speaking at the Clintonville Area Chamber of Commerce’s first ever Lunch & Learn series. The topic that I will be teaching about is How to Build Influence through email Marketing. I’m going to be giving some inside information about the tactics that I and experts use to build influence …
Retail is tough. Especially for smaller brick and mortar stores as you continue to try to compete with the forces of globalization and Internet retailers. I get it. In fact leveling the playing field for small businesses was the key reason I developed our eCommerce platform. While much of the world would love to tell …
If you’ve been on Facebook since before Christmas you have probable seen an ad for Coin. It’s a crowdfunded app/credit card that promises to lighten your wallet by combing all of your credit cards into a single app. The idea is cool, the marketing behind it is solid, and they absolutely CRUSHED their crowdfunding goals. …
Product pricing is extremely important if your company expects to compete with the wide market in eCommerce. Choosing to ignore this key data point in eCommerce will dramatically impact your online sales. It is now easier than ever to build an eCommerce business inexpensively. Because of this, competition for your products has never been higher. …
I am a cut out the fat kind of person. Being in the Internet Marketing arena since late 2007 I can’t tell you how boring the space has become lately. Let me tell you how it goes: one ‘guru’ says something (I hate the name guru btw) – the few weeks are spent summarizing what …
The importance of mobile optimization can’t be overstated enough. As smartphone use grows globally smartphone shopping follows. This is a major reason why we decided that each of the designs on eSpire eCommerce would be mobile responsive. Linda Bustos from Get Elastic created the below infographic originally so props to her for putting this together. …
Cyber Monday is just 57 hours away. For those who don’t know what it is it’s the single largest day of online shopping of the year. It’s the Monday following Black Friday every year. If you don’t have a plan out together yet not to fret, you’ll just have to out in some weekend hours. …
Look – we get it. Marketing online is tough for businesses. Our goal has always been to help small businesses get access to the help they need in online marketing. We’re working to make one of the largest free marketing resources available on the Internet dedicated to helping small businesses grow. So if you have …
Google recently launched Google Hummingbird which has the potential to effect your search traffic substantially. There has been a potentially significant shift in search with the release of Google Hummingbird. Rand Fishkin does an excellent job at explaining the relevance of this in simple terms in this week’s Whiteboard Friday video. After you’ve taken a …